Prachi Chawla · CRM & Digital Marketing · New Delhi, India

Good marketing starts with understanding people.

Multichannel CRM campaigns in WebEngage across email, on-site, push and WhatsApp, financial content, and social media for travel and brand clients.

Reaching the right investors through timely IPO communication: Email and on-site campaigns for the Jio Platforms IPO, sent to active and inactive customers through WebEngage across a three-day window.
Building relevant customer journeys through marketing automation: Segmented campaigns across email, on-site, WhatsApp and push, plus the KYC and phone-OTP journeys that guide customers through onboarding.
Making financial information easier to understand and act on: Plain-language content on MTF, ETFs, commodities and F&O, promotional copy for WhatsApp and push, voice bot scripts and daily market-update email templates.
Building brand communication across digital touchpoints: Google Business Profile data, campaign reporting and an Emerging Star Award at Phailaav; 60+ client-approved creatives and 100+ weekly customer queries at Trawel.